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Behind the Brand

7 articles

Let's Talk Numbers: The Real Math Behind My Brand Deal Pricing

Let's Talk Numbers: The Real Math Behind My Brand Deal Pricing

Everyone in this industry treats their rates like state secrets, and honestly, that silence mostly hurts the people just starting out. So here's my actual pricing breakdown — from the $150 post I way undercharged for to the tiered system I use today — plus the template I send to brands.

No Is a Complete Sentence, But Sometimes It Needs a Soft Landing

No Is a Complete Sentence, But Sometimes It Needs a Soft Landing

Saying no used to feel like slamming a door in someone's face — until I learned it could actually open better ones. Here are the exact scripts I use to decline unpaid gigs, pushy brand deals, and last-minute chaos without torching a single relationship.

The Two-Sentence Email That Became My Secret Career Weapon

The Two-Sentence Email That Became My Secret Career Weapon

Every 'yes' I gave in my first two years of freelancing cost me something — usually sleep, sometimes money, occasionally my sanity. Here are the exact scripts I now use to decline gracefully, plus the story of the one 'no' that turned into my biggest gig yet.